Social media is all about sharing. This means that having the most effective management system to share your content and information is crucial to smart business practices. There are quite a few social media management systems out there, but the one that stands out above the rest is Buffer.
Buffer continues to outperform its competitors time and again with its easy-to-use system and regularly added customized features. Since most businesses operate multiple social media accounts at a time, it’s important to have a social media management tool such as Buffer and the Buffer mobile app to stay organized and ensure a smooth process.
Whether you’re searching for a new management tool or contemplating getting one for the first time, here are five reasons why Buffer might be the optimal system for your social media activity.
1. Scheduling Power
As a company, it’s not practical to manage all your social media accounts manually. That’s why it’s integral to leverage platforms such as Buffer to distribute content and media to the appropriate platform through a scheduling process. Buffer is an ideal tool to schedule posts because it offers several default schedule timeslots that are intelligently timed to be sent out when people are most active online. You also have the flexibility to add your own timeslots. Quick Tip: Your retweets can be scheduled too!
2. Company Pages Need Social Media Love Too!
Buffer released a much-needed feature in September that allows you to connect your LinkedIn company page and Google+ business page to its management system. With Buffer, you now have access to comprehensive analytics for each post update. Check out how to connect your LinkedIn company page here, and enjoy the same scheduling options plus many more added features at your disposal.
3. Twitter Auto-complete
Buffer also recently released a new, integrated item for Twitter. With this handy feature, Buffer is able to suggest Twitter usernames to include in the post. It’s very simple to use and Buffer does all the work! You no longer have to manually type in every person or entity you tag or mention in a tweet. This works on web and mobile devices.
4.Variety of Posts
In order to surpass your competitors on the social media battleground, it’s important to develop quality information in the form of content, images, videos, and quotes. Yes, that’s right, quotes. Buffer provides its users with a unique, customized item to easily share quotes you find on the web with your followers. All you have to do is highlight the quote you like on the web and click on the Buffer button from your browser extension. Sharing images across social media platforms on Buffer is also a breeze – just right-click on the photo and share.
5. Analytics are Awesome
Without analytics social media activity for business is fairly pointless. By understanding the data and metrics behind your strategy and activity, it increases performance and provides comprehensive insights across social networks. Tip: On Buffer, you can track post analytics including clicks, likes, favorites, retweets, and shares.
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