Facebook is always modifying its network, whether changing the layout, its rules or adding new options. This sometimes frustrates its users, but it also can add greater optimization that enables businesses to reach consumers.
Keeping this is mind. It’s a good practice to educate yourself on the latest changes and updates to the social media network. It’s also a good idea to revisit your Facebook business page to implement any changes, and take a look at what you may have missed when you first set it up. Here are five things to review to make sure your page is optimized to its fullest capacity.
1. Keyword Your Page
This should have been done when you first setup your business page, but if you didn’t--do it now. Use Google’s Keyword Planner to find what word searches people use the most to find your type of business. Use at least one keyword in your Facebook username (more on this in step 2) as well as one or more in your page categories, topics, and description. Note: Although Google now has a 100% ban on extracting keyword data to analyze what words drove traffic to your site, finding out what words people search for most is still important in SEO strategy.
2. Facebook Page Username
You may have overlooked the fact that you can change your Facebook username. The username is the Web address of your page. Keep in mind, if you change the username, the old name links will not work. You will have to update your links on all your other sites. Also, you are allowed to change it only once, so be careful when choosing the name. If you’re setting up a new page, you must have at least 25 likes before you can use a unique username. When deciding on one, make sure you use a short, keyword-rich name that reflects your business services. Joe’s Pizza would be great to use, but if Joe’s Pizza is located in Pasadena, California, facebook.com/Joespizzapasadena will work better. Go to Edit Page, Update Page Info, Page Address to change the username.
3. Freshen Your Cover Art
Take a fresh look at your Facebook cover photo. Does it still represent your business in the best manner? Is it relevant and designed to attract attention, or did you just plunk in whatever image you had available from your print marketing materials when you first created your page? Facebook quietly lifted the total ban on text for cover photos. You can now use text, but it cannot exceed 20% of the image size. Calls to actions, and contact information are also now allowed. Below, Qlixite's Facebook business page cover photo is perfect example of a simple design with one strong call to action.
4. Create a Unique History
When many Facebook business pages were created, page admins started posting status updates right away, bypassing options to create a unique history, or story, on your page’s Timeline. Status updates do this to some degree, but by using Milestones, you can create a unique and specific story that will be listed in your About section.
To created a Milestone: in the updates box, choose Offer/Events instead of Status, and click on Milestone. You can start with the day you launched your company, or another important event. Anytime your business is recognized, or a new partner joins your company, is an occasion for a milestone. Keep in mind, predated milestones will not show up in your recent news feed.
5. Tab It
Another under utilized area on Facebook business pages is the tabs section located below the cover page. There are many Facebook apps you can use to market your business effectively. Type in “Facebook tab apps” in the FB search bar, choose “see more results” at the bottom of the preliminary list that pops up. Click on apps to make sure only applications show. They’re rated to make it easier to choose. You can search for apps specific to your industry as well
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