Content consumption habits have dramatically changed since 2007, when the first widely adopted smartphone (the iPhone) was released. Today, after the arrival of tablets and a the popularization of other smartphones, most people use at least 2 devices to access the web - most of them mobile.
What’s often overlooked is how individuals multitask with these devices throughout their everyday media and social interactions. Uberflip’s latest infographic explores just how consumers are using multiple screens to consume content in 2014 and the implications for marketers.
Key takeaways:
- 90% of Americans use multiple devices sequentially throughout the day, ranging from smartphones, TVs, PCs, eReaders, to tablets (Google)
- 88% of Americans own at least 2 devices - TVs, tablets or smartphones (Comscore)
- TV viewing is the top multiscreen activity. 60% of consumers in the US use more than one device while watching television (Comscore)
- Adults between 18-34 prefer smartphones over tablets. Tablets are the device of choice for adults 35-44 (Marketing Land)
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