Every generation of teens always want to do things differently it seems. From setting trends both in fashion and technology to keeping their parents guessing their whereabouts, teens are always striving to be different in some capacity.
As marketers, teens force us to reach deep within the interwebs of our brains to keep delivering never been done before campaigns that capture and retain their interest.
A true mobile-first generation, 44 percent of 12- to 17-year-olds were smartphone users last year, according to eMarketer, and that number is expected to increase to almost 75 percent over the next three years.
Teens spend an average of 4.9 hours a day with mobile devices, including laptops, smartphone and tablets, where they watch the latest video parodies, play games, message friends, and update social profiles on Twitter, Facebook (yes, they are still on Facebook), and Instagram.
Status Quo Just Won't Do
Teens can be a fickle group who are hot on one product for a minute, only to turn around very quickly and never be into the trend again. This means, brands need to stay ahead of the curve as much as they can with this audience.
As teenagers work toward their treasured 16th birthday, Ford is utilizing platforms like Vine to reach a new target and partnering with popular Viners to create custom content that teens can revine, versus sharing as original content.
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