Spring is here and it’s time to emerge from hibernation. Many of us have finished, or nearly finished, filing our taxes which usually means we’ve straightened out our books and cleaned up our finances. However, have you taken a look at your marketing efforts? They probably need cleaning up too!
While you’re in spring cleaning mode, take some time to clean up your online profiles, check over your website, and update your social media accounts. Although it may feel like the past year just whizzed by, I’m sure a lot has changed with your business.
Although the Internet is very beneficial for your company’s marketing strategy, it can also very easily muck it up. There are many websites that aggregate business information. Many profiles you have filled out, many you probably did not. Thus, misinformation can spread like wildfire and we are left to pick up the pieces. Here is a spring cleaning marketing checklist to help you make sure your company’s marketing is up to snuff.
- Check Your Profiles – Check all the profiles you have set up, make sure they have all the correct information and update them as necessary. For example, check to be sure your address is correct, phone number, services, etc. Examples of profiles to be reviewed are:
- Yelp
- Google+
- Check Your Website – Go through your website and update your company’s information and services. Check to be sure all your pages are working correctly, your photos are still showing and your services are correctly described. This is also a great time to add testimonials and update your portfolio to keep everything fresh.
- Perform a Google Search – Performing a Google search is a great way to see how your business is represented online and make sure any unauthorized websites are correctly displaying your company’s information. Some websites such as Manta, Google, Yelp or YP.com may have profiles for you although you didn’t personally set one up. Thus, it is worthwhile to explore and fix any issues you find.
No comments:
Post a Comment