AdWords, Yahoo, and don’t forget Google.
Let’s finish up the week with a couple of quick hits.
AdWords is adding deep linking, dynamic sitelinks to search ads. The links are automatically generated and added to the bottom of your existing ad based on searcher behavior.
For example:
When people use Google to search for used cars, they may perform multiple searches and click on several search results before scheduling a test drive on a dealer’s site. While searching, they might see an ad for Joe’s Used Cars with a dynamic sitelink for the test drive page on Joe’s website, based on the customer’s current search activity.
Nice way to get a relevant call to action without any additional effort on your part. (Other than a website with a variety of actionable content pages.)
Yahoo!
Earlier this week, Yahoo declared their intentions to court mobile ad exchange network Flurry.
Our agreement to acquire Flurry is a meaningful step for the company and reinforces Yahoo’s commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions.
Here’s what Flurry is bringing to the marriage:
Over 170,000 developers are using the Flurry platform for analytics, ad monetization and traffic acquisition. Together, they have over 540,000 applications on our platform. That number has been constantly increasing since 2008 and it is showing no signs of stopping.
Yahoo is bringing around $200 million, which seems a little light. We’ll see how it goes.
91,000 people now have the right to be forgotten
Back in May, Google began accepting removal requests as part of the whole “right to be forgotten” rule. They received requests from 91,000 individuals covering 328,000 URLs. Wall Street Journal reports that Google has since processed a little more than 50% of the requests.
Not all requests are getting processed. 30% of requests were rejected and Google asked for clarification on another 12%. That still leaves quite a few mentions that are going to be stricken from the record.
I’m not surprised so many people want their past cleaned up. I am surprised that the majority of claims are legit. I’m also surprised that we haven’t seen more protests from people who think the internet shouldn’t be censored.
That’s it for me. Have a great weekend. I’ll see you back here on Monday.
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