Google's Search Market Share Shoots Back to 67%

Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google's market share shot back to 67 percent after having fallen below that mark three months ago.

ComScore's monthly analysis showed Google is up 0.3 points from June and 0.2 percentage points from July 2012.

Yahoo CEO Marissa Mayer earlier this month said "Search is far from over," but Yahoo hit yet another new low, declining 0.1 percentage point in July at 11.3 percent. Compared to July 2012, that's nearly 2 percentage points less than its 13 percent share.

And while it appeared that last month, Yahoo and Bing were merely trading market share, Bing didn't gain from Yahoo's loss in July. Bing's share stayed the same from 17.9 percent in June. This is up more than 2 percent, however, since the 15.7 percent market share it had in July 2012.

Both Ask and AOL declined 0.1 percent in July, with Ask at 2.7 percent and AOL at 1.2 percent. Both are down from this time last year, where Ask had 3.1 percent of market share and AOL had 1.5 percent.

When it came to Google-powered organic searches in July, the search engine held steady from June with 68.6 percent of searches. Bing experienced a 0.3 percentage-point increase at 27.1 percent of searches in July.

Data show there was a total of 19.4 billion explicit core searches in July, with Google ranking first at just under 13 billion (up 1 percent since last month). Bing came in second at 3.5 billion searches, up 1 percent since June, followed by Yahoo, which held steady at 2.2 billion.

Ask was down 2 percent in July from the previous month at 516 million. AOL was also down – 5 percent – at 239 million.

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Google's Search Market Share Drops as Bing Passes 17%

Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings.

Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent. However, this is exactly the same search percentage as in April 2012, so their overall search market share in the U.S. has remained stable.

Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent, making it a 0.4 percent increase in April 2013 over their search share in March 2013. By contrast, it is a very significant increase from April 2012, where Microsoft had only 15.4 percent share.

Yahoo has continued a downward slide, despite Marissa Mayer taking over as Yahoo’s CEO and wanting to get Yahoo back in the search game. In April 2012, Yahoo had a 13.5 percent share, but they have dropped by 1.5 percent in the last year, as they are now sitting at 12 percent for April 2013.

While Google is still the huge powerhouse when it comes to search market share in the US, Microsoft / Bing is definitely making its presence known with a nearly 2 percent increase from this time last year. However, when comparing year to year, Yahoo and Microsoft are merely swapping market share between themselves, rather than making a dent in Google’s dominance, something Mayer, sees as a major problem.

Meanwhile, Ask's April search market share remained unchanged from March at 2.7 percent, but AOL's dropped from 1.6 percent to 1.4 percent in April.

Of the 20 billion searches conducted in April, Google led with 13.3 billion, followed by Bing at 3.5 billion, Yahoo at 2.4 billion, Ask at 539 million, and AOL with 290 million.

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Is there any room left for the next big thing on the consumer internet?

Venture capitalists still 'like' the consumer internet, but when it comes to where they're putting their money, consumer internet startups are competing harder for funding dollars.

 

According to Dow Jones VentureSource, the amount invested in consumer internet companies declined 42% in the first three quarters of 2012. Part of the reason: venture firms have been forced to take stock of their investments as consumer internet darlings like Facebook, Groupon and Zynga have been battered by the public markets.

But there's more to the story. As Fred Wilson of Union Square Ventures observes, the consumer internet has changed.