Do you remember Moore’s Law?
Gordon
Moore, co-founder of Intel, introduced this simple premise in 1965:
transistor and computer-processing power would double every year. You
have to admit, what we can do today with an Apple iPad versus computing
power in the 1960’s is amazing.
Something similar is going on in
the world of content marketing. You need to know about it. The
knowledge power of buyers is growing every year. Here is what I believe
I have been witnessing in buyer interviews of late:
The ability to consume, discern, assimilate, and make use of content on the part of buyers is doubling every year.
Do
you think the vendor referenced has kept paced with this buyer’s
knowledge level? This Senior Director’s quote says it all to me.
If content your organization produces is not keeping pace with buyers than your organization will not make the short list.
