The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
In February, 178 million Americans watched 33 billion online content videos, while the number of video ad views reached 9.9 billion that month.
However, there were 31 days in March and 28 days in February. So, the month-to-month comparison isn't apples-to-apples. And comScore introduced three important methodological changes to its estimates with the release of the August 2012 U.S. Video Metrix data, so it isn't possible to do a year-over-year comparison of data that is apples-to-apples, either.
Nevertheless, the March 2013 data looks like "a return to normalcy."
