By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates.
Digital dead ends are conversion killers. They act as obstacles, making it more difficult for your customers to end up where they (and you) would like them to be - clicking the button. Whether you're measuring by number of downloads, email newsletter sign-ups, or units sold, eradicating the dead ends in your brand's digital universe is a major key in optimizing conversion rates.
Matt Walsh, founder and experience director for Green Stone, defines a dead end as "any touch point that doesn't intelligently encourage a consumer's journey down the funnel through personalization and/or immediate engagement opportunities."
Audit Your Marketing Universe
