While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place.
Econsultancy's first Content Marketing Survey Report, produced in association with Outbrain, is based on a survey of more than 1,300 digital marketing professionals working for brands, publishers and agencies.
Nearly three quarters (73%) of digital marketers agree that ‘brands are becoming publishers’ and 64% of in-house marketers agree that content marketing ‘is becoming its own discipline’.
Does your company / do your clients have a defined content marketing strategy?
