The State of Digital Content [INFOGRAPHIC]

As the popularity of smartphones and tablets continues it is no surprise that people are increasingly consuming digital content on these devices and sharing it with their friends.

Uberflip researched key usage data from February 2010 through February 2013, using Google Analytics and Uberflip Metrics, and then used the data to produce the following infographic.

Over one-fifth of global traffic now comes from digital content consumption at the expense of our declining interest in turning on the Desktop (desktop traffic continues to decline steadily). This trend is reflected in email open rates on mobile phones

In 2010 video content accounted for only 6% of users incorporating video into their digital content. But with a rise of over 3.7X it is a good reflection of video as a key component of content marketing by brands. A figure supported by comScores 2013 U.S. Digital Future in Focus’ report.

As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013. What changed? the popularity of Facebook, which grew from 3.4% users sharing content via the social platform in 2010 to 27.4% in 2013.

With people also multi-screening now it is inevitable that we will see further growth of videos and pictures will continue to rise. The state of digital content will increasingly be videos and pictures but also I believe we will start to see more interactivity as well.

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5 Ways to Make Web Analytics Data More Insightful

Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.

Pulling the information from web analytics software should be less than 10 percent of the work, with an overwhelming 90 percent of time dedicated to deriving insights your organization can use to drive change.

Keys to Make Content Less Boring

You can start making your content less boring by doing the following.

1. Stop repeating yourself and others.

If you’ve run out of things to say, stop talking. If someone has said what you want say better than you could, share what they said. When you think up something new and interesting to say, start talking again.

2. Tell stories that are not boring.

Stories are interesting when they are about real people in real situations. Stories are interesting when something surprising happens. Stories are interesting when they are vividly told, bringing the people and situations involved to life. Tell stories that will matter to your audience either because the stories are about them or about those they aspire to be. If you don’t have storytellers on staff, hire some!

3. Think like a publisher.

Sometimes we’re creating content for SEO, and sometimes we’re creating content for the CEO. We need to create content for the audience. That means addressing the issues/problems that matter to them in a way that emphasizes their needs and interests, not the company’s. It also means, like a publisher, thinking about what content can do to attract and keep your audience first and then how content can move units.

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