Why You Need to Tap into Mobile Social Media Marketing

There are plenty of exciting and unique online marketing strategies devised every day with the aim to attract customers, increase web traffic, improve sales leads and, most importantly, race past competitors. One of the newest cutting-edge tactics most businesses are employing today is mobile social media marketing. It cannot be denied that certain technologies such as smartphones, tablets, iPads, and social media are revolutionizing the way business marketing is carried out online. In such a situation, it is really imperative to create a perfect amalgamation of mobile phones and social media techniques to manage one primary mobile social media marketing campaign.

So, now a question may crop up in your mind: what actually is mobile social media marketing? Well, it encompasses various kinds of strategies such as SMS text message marketing, having a responsive website design, making unique mobile landing pages comprised of elements like company information, products, business hours and so on. The list goes on and on, but these are some of the prominent ways through which businesses are realizing their dream of penetrating their target markets.

The Big Question: Why Mobile Social Media Marketing?

You may be wondering why every other firm nowadays is chalking out mobile social media marketing strategies. The following points should address your doubts:

• -There has been a significant increase in the number of people using their mobile devices to access the Internet. The number is expected to grow at a surprising rate over the coming years.
• -There are billions of mobile subscribers all around the world, which is good news for you as it provides you the opportunity to target many destinations using mobile social media methods.
• -In the year 2014, mobile Internet usage is expected to outclass desktop Internet usage. It signifies that reaching out to customers through social marketing methods will be all the more vital to topple competitors.
• -According to Facebook statistics, an approximate number of more than 200 million users are logging into their accounts via their phones. This means by promoting your business on this particular site, you can look forward to attracting more customers.

Key Tips to Grow Your Business Through Mobile Social Media Marketing Strategies

Today, a major chunk of the population worldwide uses smartphones. However, do you really know how to connect with users through mobile social media marketing strategies? If not, then the following tips will help to take your business to another level:

Design Your Website for Mobile Users

If you still haven’t thought about creating a mobile version of your website, then it is high time that you ponder over it. If any user clicks on the profile of your company through any social media channel and your same shabbily designed non-optimized site pops out, then it will certainly annoy them. Websites that are designed properly for mobile devices are user-friendly and easy to navigate.

Use Instagram to Build Your Brand Image

Many companies consider Instagram important simply because it is a popular photo sharing social media site. However, what many firms do not understand here is that it can really help them to grow their business. It is pivotal that you get creative by posting the images of your products and increase awareness of your brand. Uploading the images from your mobile device on Instagram helps you to build a strong bond with your audience.

Make Use of Facebook Promoted Posts

The rising popularity of Facebook should not be underestimated. Businesses taking advantage of promoted posts on Facebook can reach out to their targeted audience in their news feeds. This will help you to enhance visibility and drive traffic to your mobile landing page.

Mobile social media marketing is certainly on the rise, which clearly means that many people are using their mobile devices when they desire to connect with brands through social media. It is critical that you make it a point to keep yourself updated on new social media techniques and optimize your website for the mobile age.

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Integrated Digital Marketing: The Basics

It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.

Integrated digital marketing requires businesses to synergize their marketing efforts across various media in real-time. Campaigns can no longer be thought of as vaguely measureable units of marketing expenditure. Just like everyone else who is ever-present on the Internet, brands are too. Rather than just creating a presence, brands must be a presence. The best way to achieve this is to understand that integrated digital marketing, and the inbound marketing methodology that underpins it, are not only nice ideas, but the axels around which your brand revolves.

To get you thinking about how you can implement integrated digital marketing into your business strategy, here is a quick snapshot of 6 key elements that go into the IDM process.

DIGITAL PRESENCE MANAGEMENT

A business website is the cornerstone of your brand's online presence. By implementing Responsive Web Design (RWD), consumers will be able to access your website from whatever device they’re using now and in the future. While the upfront costs may be more than what your spending at the moment, it will prove cost-efficient result in a lot less headaches in the long-term.

CONTENT MARKETING

As the world moves online, content is king. Businesses are using content marketing convey their brand message to key tarket audience segments. The most important thing to keep in mind when content marketing is that the content you produce must not be salesy.  Whatever blogs, videos, or eBooks you create must be sought after and the kind of stuff you might share with someone yourself, not forced upon your target audience.

TARGETED DISCOVERY

This element of digital marketing is changing rapidly as mobile device usage and context-based content fragment and redefine search as we know it. The big players on the scene, Google and Facebook, are implementing sophisticated ad targeting serves operable over desktop and mobile devices. Further shattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile.

ONLINE ENGAGEMENT

Once you’ve set up shop on the relevant social media sites, it’s important to use each of them in their unique capacities. Rather than just creating a brand presence, you want to be a presence. Use the different functions of social media to diversify the way you interact with consumers. Ask questions, take feedback, comment on what others are doing and learn from them.

SOCIAL LOCAL MOBILE

The beating heart of integrated digital marketing is social, local, mobile (SoLoMo). Now that smart phones have penetrated so deeply into our culture, it is important to be conscious of where buyers are when they reach out to you, and how they’re doing it.  Are they on a cell phone or a computer? Are they stationary or mobile? When are they most likely to need your brand’s service or product? Use SoLoMo to make your business the most convenient option during high-relevance opportunities by enticing buyers with timely deals.

PERFORMANCE MANAGEMENT

Before you even begin to implement all of these other aspects of your integrated digital marketing strategy, it is important to set up metrics by which you can measure their effectiveness.  Although it may be difficult to measure the value of presence, it is important to monitor changes in consumer engagement so that you know what’s working and what’s not. Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction.

THE BOTTOM LINE

In 2013, if you don’t have an integrated digital marketing plan, you don’t have an edge. Brands that don’t engage with their consumers via digital media will slowly die out, and the ones that do will win the awareness and loyalty of the mobile user. Businesses are becoming increasingly reliant on marketing technologies such as ntegrated digital marketing audiences to keep up with the SoLoMo consumer. It’s up to you, SMB, to jump on board and start forming the kinds of connections that matter in today’s digital marketplace.

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