Facebook Adds Like Button to Apps

Facebook Adds Like Button to Apps: Facebook recently announced they are giving more control to people when sharing from apps. This includes a new mobile Like button for apps. “Try out the mobile Like button, the beta version of which is available for iOS now.”

A broader rollout of the mobile Like button, including Android availability, is planned soon.

Facebook Allows Restaurants to Display Menus on Pages: It’s now “easier for restaurants worldwide to display one of their most important assets directly on their Facebook Page — their menus.”

“In the US or Canada, restaurant Pages can now upload menus through SinglePlatform from Constant Contact, an online listings service that helps local businesses connect and engage with consumers by showcasing menus, products and services, photos, specials and more.”

Here are a few cool social media tools worth checking out:

Slidely Show: “The easiest way to create beautiful movies from your favorite photos, videos and music.”

“Instantly turn your favorite moments into magical movies, no special skills or knowledge required!”

Notifyr: “Receive iOS notifications on your Mac” from your iPhone.

“Stay up-to-date on your incoming WhatsApp messages, know when someone’s calling you, or read any of the other notifications from any app on your iPhone.”

Pictorian: “Photo storage, made quick and easy.”

“Pictorian was designed around a single premise: if you run into an image somewhere, it should be easy to save it. Simply copy the image you want to hang on to and open Pictorian.”

via.

Twitter Photo Tagging

Twitter Rolls Out Photo Tagging on Mobile: “You can tag up to 10 people in a photo and still have all 140 characters at your disposal, making it easier to connect with your friends.”

“Tagging people in a picture makes conversations around photos fun and easy.”

LinkedIn to Remove Products & Services Tab From All Company Pages:  ”You have two alternatives for sharing products and services content that many companies are already using and benefitting from: your company’s updates and showcase pages.”

On April 14, LinkedIn will be “removing the Products & Services tab from all company pages. In the meantime, you can edit your Products & Services content, but you won’t be able to add new items.”

Twitter Allows Users to Share Four Photos in a Single Tweet: “You can also share a series of photos that automatically create a collage.”

“Whether you’re on iPhone, Android or twitter.com, you can view tweets with multiple photos.”

Facebook Expands Lookalike Audience Capabilities: Advertisers can now “create lookalikes based on people who visit their websites, use their mobile apps or are connected to their Facebook pages.”

“The new features for lookalike audiences are available to all advertisers worldwide in Power Editor.”

Tumblr Introduces Two-Factor Authentication: “One key is your password, the other key is your cellular phone—and you need both to access your Tumblr dashboard.”

“Two-factor authentication is available as an option in your Settings page as of right now.”

Here’s more interesting news to follow:

Facebook Shares More Detail on Update to Pages: After receiving “lots of questions from people wondering how these changes—like the updated timeline design, easier access to admin tools and the introduction of Pages to Watch—will impact them,” Facebook answers the questions heard most frequently.

“Pages that have activated messages can view them in two locations: the Activity tab at the top of the page above the cover photo; or in the This Week box that runs along the right side of the page.”

Here’s a cool social media tool worth checking out:

UpTo: “UpTo gives you a more complete view of everything coming up that matters to you—without the clutter.”

via

LinkedIn Member Blocking

LinkedIn Announces Member Blocking: This new LinkedIn member blocking feature will be rolled out to all LinkedIn members.

Use the drop-down menu to block or report a LinkedIn member.

LinkedIn Redesigns Who’s Viewed Your Profile: “Packed with new visual analytics and actionable insights designed to give you more ways to manage your professional identity and increase your visibility across LinkedIn.”

You will now have “access to more data-driven insights such as the industry your viewers work in, the keyword searches that led to your profile, how they found you and new insights including what regions they live in, what profession they are in and what company they work for.”

Facebook Shows Stories Around Topics You Like: “Now, when a page tags another page, (Facebook) may show the post to some of the people who like or follow the tagged page.”

“For example, this post by the Bleacher Report might be shown in the news feed to people who follow or like Dwight Howard, in addition to people who follow or like the Bleacher Report.”

Twitter Introduces Promoted Accounts in Search: “With this launch, relevant promoted accounts can be presented to users in search results along with recommendations of people to follow.”

Twitter will “automatically select relevant search queries for presenting promoted accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.”

YouTube Reveals New Look: “You’ll see some changes to make it easier to find what you want to watch on YouTube and collect playlists to watch again and again.”

“YouTube now has a center-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you’re spending almost half of your YouTube time with.”

Facebook Introduces New Campaign Structure: On March 4, Facebook is “rolling out a new campaign structure that will make it easier for advertisers of every size to organize, optimize and measure their ads.”

“The new campaign structure will be reflected worldwide across all ad interfaces, including the Ads Create Tool, Ads Manager and Power Editor, as well as third-party ad interfaces built by preferred marketing developers.”

Facebook Improves Core Audience Targeting Options: The targeting features built into their ad-buying interface will start to roll out, “allowing advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors.”

“Facebook’s targeting features are becoming simpler and even more powerful.”

Facebook Makes Changes to @Facebook.com Email Addresses: “Soon any email messages that are sent to your @facebook.com email address will no longer go to your Facebook messages. Instead, these emails will be forwarded to the primary email on your Facebook account.”

Here’s an interesting infographic worth noting:

The Year of the Social Small Business from LinkedIn:

“94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers.”

via

Facebook Updates Follow Button: This Week in Social Media

Facebook Redesigns Follow Button and Like Box: “Similar to the Like and Share buttons, the Follow button and the Like Box plugin will also be updated with” Facebook’s new design.

The newly designed Follow button and Like Box.

Vine Releases in More Languages: “Now, it’s even easier for people around the world to watch and share posts that make us laugh, teach us something new or help us find out what’s happening in the world.”

Vine is “also beginning to explore ways to surface Vine videos that are popular in a particular country. “

Twitter Improves Age-Screening Experience: Twitter is rolling out “an improvement to the age-screening experience on Twitter.com, iOS and Android devices.”

“Alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before.”

Other interesting social media news to follow:

Pinterest Unveils Holiday Giving Guide: Pinterest has “asked some creative pinners to share their favorite gift ideas to help you find the most imaginative gifts for every type of person on your list.”

Pinterest is also “introducing a new and improved Holiday Gifts feed, where you can browse products from top retailers and filter by Gifts for Her, Gifts for Him and Gifts for Kids, to discover the hottest gifts of the season.”

Weekly Marketing Tip

Here we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:

How to Create Custom Social Share Buttons for Your Site

via

Twitter Custom Timelines

Twitter Introduces Custom Timelines: The custom timelines “give you more control over how tweets are organized and delivered on the Twitter platform.”

Watch this video to see how it works.

Click here to see an example.

"Share the best tweets about a topic you care about, or an event—planned or unplanned—that's happening right now."

Twitter Announces Enhanced Mobile Targeting: “Now all advertisers can segment audiences on iOS and Android by operating system version, specific device and WiFi connectivity.”

"This increased granularity in mobile targeting helps advertisers reach users who are most important to them."

LinkedIn Pulse Replaces LinkedIn Today: Pulse and LinkedIn technology has “been fully integrated to offer a more relevant news experience with content tailored to your professional interests, both on the Pulse app and on LinkedIn.com.”

"When you download the new Pulse app on iOS or Android, you will be prompted to sign in using your LinkedIn profile. Once you've done this, we will automatically bring in the channels, influencers and LinkedIn content you already follow into your Pulse experience."

Vine Launches Windows App: Vine is “making it easy for even more people to capture and share life in motion.”

"Unique to Windows Phone, you can pin your favorite Vine accounts to your homescreen, and use Pivots to easily switch between your apps."

Other interesting news to follow:

LinkedIn Introduces New Way to Add Certifications: LinkedIn is “teaming up with some of the biggest names in online education to help you seamlessly update your profile with your educational accomplishments as you complete certifications or courses.”

"After the completion of a course with a participating provider, you will receive an email with a link that will present you with an automatically populated certification field, complete with the details of the course you just completed."

via

Facebook Ad Changes: This Week in Social Media

Facebook Ads Get New Formats: Facebook advertisers now have more options in ad sizes to choose from to best suit their needs. ”The changes mostly impact page post link ads, page like ads, offers ads and event ads, because these ad formats weren’t originally designed to work across all placements on Facebook.”

Facebook increases the size of images in many of their "ad units to give advertisers more room to display their brand or products."

Google+ Introduces Embedded Posts: After embeddable tweets, Pinterest posts and Facebook updates, you can now also embed your Google+ posts onto your website. “Text, photo and media posts are all supported, and the embeds are fully interactive, so visitors can +1, comment and follow you inline.”

You can now embed your public Google+ posts to your website pages.

Google Integrates Google+ Sign-In With Author Attribution: This is currently only being piloted on WordPress.com (not for self-hosted WordPress.org blogs) and Typepad. ”So if you connect your WordPress.com account with Google, for instance, the articles you publish will now be associated with your Google+ profile automatically.”

"Today users may see your name, picture and/or a link to your Google+ profile when your content appears in Search, News and other Google products."

Facebook Announces New Tools for Surfacing Conversations: “Selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic.”

"From favorite television shows to sporting events to the latest news; the conversations are happening on Facebook."

Foursquare Lets You Search Menus: Foursquare expands Explore search to include full menus. “Type in the dish you’re looking for” and Foursquare will scour their “menu database of over 43 million menu items from over half a million places to find exactly what you’re looking for.”

Foursquare will show you all the restaurants nearby that serve the dish you're looking for.

Don’t miss this:

Social Media Success Summit 2013

Social Media Success Summit 2013 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner).

Social Media Success Summit 2013.

via

LinkedIn Adds New Features: This Week in Social Media

LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed Your Updates’ and ‘You Recently Visited.’ Both features can be found on the right-hand side of the Homepage and are intended to provide you with more personalized insights on your activities and engagement across LinkedIn.”

"Who's Viewed Your Updates provides you with one simplified snapshot of what you've shared over the past 14 days, who has seen it and how it has been received (liked, shared)."

Facebook Updates Ads Manager Reports: These recent updates to Ads Manager Reports “will happen gradually, with full availability expected in the coming weeks.”

These Ads Manager Report updates allow marketers to more easily customize, save and schedule reports.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

• How are the Facebook hashtags going for you so far?
• Have you added Vine or Instagram to your mix?
• How can you get testimonials?
• What benefits have you reaped as a result of participating in the Networking Clubs?

Foursquare Lets You Check-in Friends: “You can now check-in your friends when you’re out together. Instead of you and four friends each pulling out your phone to check in at dinner, now one of you can do it for everyone.”

When you check in on Foursquare, "you can tap 'I'm with…' to add people you're with. Choose your friends from the list."

Klout Partners With Yammer: “Now organizations that use Yammer (over 85% of theFortune 500!), will more easily discover hidden talent and expertise so that it can be identified and optimized across the company.”

"You now have the option to show your Klout Score and Topics of Influence in your Yammer profile. Klout is also beginning the process of ingesting data from Yammer to create a Yammer-specific Klout Score."Interesting social media news worth noting:

LinkedIn Reaches 3 Million Company Pages: Here are some fun facts about the more than 3 million LinkedIn Company Pages, including the kind of updates that get the most action.

"More than 3 million companies have created Company Pages to connect with 225+ million professionals on LinkedIn."

via

LinkedIn Introduces LinkedIn Contacts and App

“LinkedIn Contacts, a smarter way to stay in touch with your most important relationships. LinkedIn brings all your contacts from your address books, email accounts and calendars together with the power of your LinkedIn network.”

The new LinkedIn Contacts is available both on LinkedIn.com, as well as a brand-new app for iPhone and is rolling out to a limited number of members in the United States over the coming weeks.

Facebook Announces New Mobile Layout for Facebook Pages: The new mobile Facebook Pages layout is “tailored to the way people look for information on their mobile devices.”

The new mobile features allow Facebook Page admins easier mobile management.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

• Is there an easy way to compare your Facebook Page with your competitor’s Page?
• What tactics do you use to drive people from social media to a website or opt-in page?
• Do you have a set time of day when you post to your blog?

The Twitter for Mac App Gets an Update: The Twitter for Mac app has a few improvements with photos easier to share, retina display support and availability in 14 more languages.

Twitter for Mac also offers "keyboard shortcuts, support for multiple accounts and timelines and other features."

Foursquare Gets a Facelift: Foursquare has redesigned Foursquare.com so you can “easily scan all the important information, like the name, address, phone number, hours and menu.”

The new Foursquare web design helps you find things faster.

Google+ Integrates With Google Drive: Google continues integration of Google+ with other Google products. Now on Drive, you’ll see the Google+ profile pictures for the people you share your documents with on Drive.

"You can hover over a photo to see details about the viewer and add them to your circles on Google+ — all without ever leaving Drive."

Tumblr Updates iPhone and iPad Apps: The latest Tumblr for iPhone and iPad app update provides new sharing features and GIFs that animate when you scroll.

The Tumblr for iPhone and iPad app has some new features.

Here’s some interesting social media news to follow:

Twitter Is Working on a Two-Step Security Solution: Wired has reported that Twitter is working on a two-step security solution to reduce the risk of Twitter accounts being hacked.

via

Instagram Badges: This Week in Social Media

Instagram Launches Embeddable Badges: These new Instagram badges can “help you link to and promote your Instagram web profile.” Businesses now have a way to promote their Instagram profiles online.

"Instagram badges are available in a range of sizes and can be added to your website, blog or anywhere that you want to link to your Instagram web profile."

New Amazon Pages for Brands Get a Social Media Dashboard: The new Amazon Pages are “customized landing pages for presenting your brand’s products at Amazon.com—customized by you, using simple yet professional templates.” The new Amazon Posts let you publish content to your Amazon Page and to Facebook simultaneously. And Amazon Analytics tells you about your audience, their shopping behavior and the performance of your Amazon Page and Amazon Posts.

With the new Amazon Pages, "you can better understand the impact of your social media and marketing efforts at Amazon.com and across the web."

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

• Do you even need a website anymore?
• Want to be on the Social Media Marketing podcast?
• How can I improve the visibility of my Facebook Page?

Twitter Updates its Search Feature: When you search on Twitter, “you’ll see better search results that highlight the photos, videos and news shared on Twitter, all wrapped up in more social context tailored for you.”

With the new Twitter search, you'll "see a grid of the most relevant media above the stream of tweets."

Twitter Adds a Share Button: Twitter now has “the ability to email a tweet directly from twitter.com—a feature that will be rolling out to everyone over the coming weeks. You can email a tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the Details view of any tweet.”

To share your tweet, "click on the More icon next to the Reply, Retweet and Favorite buttons in order to email a tweet to anyone you know."

Facebook Mobile Apps Get a Share Button: “You can now use the Share button on News Feed stories from your phone whether you’re using the Facebook for Android app, the Facebook for iPhone and iPad app, or the Facebook mobile website.”

This new Share button "gives people a fast way to share stories with friends from their mobile phones."

Facebook Announces More Partners and People for Facebook Gifts: Facebook Gifts, launched in September, now includes “hundreds of gifts from new retail partners and will be available to more people on Facebook.”

"Gifts will continue to add more retail partners and roll out to more people over the coming weeks."

Foursquare Adds Recently Opened Feature: This new feature on the latest iPhone update helps you ”find the latest and greatest in your neighborhood.”

On Foursquare, you can find Recently Opened places in Explore.

YouTube App Now on Nintendo Wii in the U.S.: “Designed for the big screen and Wii Remote, the new YouTube app for Nintendo Wii brings the YouTube videos and channels you love to your TV.”

"Wii owners in the U.S. can download the app today from the Nintendo Wii Shop channel, and we're bringing the app to more countries in the coming months."

Google+ Allows Deep Linking From Mobile Apps: This news is for mobile app developers. “Now when a user shares a favorite song or news story from your app to Google+, their stream post can include a deep link to that piece of content.”

Android and iOS developers should check out the developer docs to learn more.

via