Simple YouTube Strategy
Here’s a simple strategy.
Want to integrate YouTube into your online marketing strategy effectively?
Then you must create and share valuable video content that’s relevant to what your ideal customer is searching for on the Internet.
This might be an answer to a frequent question, a tutorial or a customer review of your services.
When you use video strategically, YouTube will generate leads for your business.
In this article I’ll show you five styles of YouTube videos that will get you the results you’re looking for on YouTube.
#1: Turn New Viewers Into Subscribers With a Trailer Video
YouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit.
Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?
Your YouTube channel and trailer video as seen by nonsubscribers.
Here is a simple, three-step outline to help you create a 45-to 60-second video that will convert viewers into subscribers who will get alerts whenever you post new video.
- The Intro—Welcome new viewers to your channel by introducing yourself or the name of your business, then share notable credentials that will help instill confidence in the service you offer.
- The Why—To captivate your audience, tell them what benefits they’ll receive from your videos, then share why you do what you do. This is where your personal story comes in and will go a long way toward creating a personal connection.
- The Call to Action—Wrap up your video and tell people what to do next. Tell them how to subscribe to your channel. If you have a web page or blog you want them to visit, give them the URL!
#2: Share Stats That Matter to Benchmark Yourself
Position yourself as a reliable source of information with a video that presents numbers and niche market data in a unique, easily sharable way. People love statistics, and if you gather and present good data, they’ll share your video with colleagues who are interested.
About two years ago, I uploaded a simple two-minute video to share the latest statistics about online video, entitled YouTube and User Engagement. The original received 16,000 views and the follow-up, Video Revolution 2.0, now has close to 40,000 views.
Video Revolution 2.0 shares the latest statistics about online video and has close to 40,000 views.
Use these three simple steps to create your own stats video and share important, relevant information with your market:
- Collect eye-opening figures and data about your market.
- Find an awe-inspiring song over at Premiumbeat.com.
- Hire an Adobe After Effects animator at oDesk to combine the facts and figures with graphics and music.
#3: Share a Customer Success Story to Establish a Good Reputation
There are few things more powerful than a first-person testimonial that tells how your product or service made a customer’s life better.
This doesn’t have to be polished and technical. You can record customer interviews with your mobile device or on a Google hangout with a simple webcam.
Better yet, ask your past customers to put their own success stories on camera and send you a link to their video so you can share it on your own channel and add it to your channel’s favorites.
Showcase the stories of your customers through video.
Here’s a simple formula you can use to help customers bring their stories to life for you.
- Intro—Have your customers introduce themselves so people trust they’re real humans.
- The before—Ask them to share what need led them to search for your product/service.
- The shift—Remind them to tell viewers why they chose you.
- The after—Encourage them to share how your product/service has made their life better.
#4: Answer Questions to Demonstrate Your Knowledge
Your potential customers are going straight to Google to find answers to their questions. Claim your Google Authorship, then connect your Google+ profile with your YouTube channel and use video to deliver those answers. You’ll become a go-to Q&A resource in no time.
Share your knowledge with little things and people will remember you when they need to buy big things.
Marie Forleo of MarieTV reads and answers the questions her audience members ask.
To get a jump-start on the questions your customers ask most, use keyword research tools, review forum questions or send out a survey to your existing subscribers and customers. Use these questions to record a Q&A library of videos that are short and to the point so people get what they need quickly. Provide real value, avoid the fluff and don’t hold back!
#5: Teach People Something to Create Top-of-Mind Awareness of Your Services
If you do a quick search for “how to tie a tie,” you’ll find videos at the top of Google’s search results. Some of these videos have more than 13 million views.
Rather than writing a text-based article with a series of pictures on how to do something, record step-by-step tutorials, demonstrations and how-to videos. Your viewers can pause the video as needed and that makes their lives easier!
Find out which “how-to” keywords your customers are searching for on Google!
If you’re camera-shy, the good news about tutorial videos is that the “star” of your video is the product. For online or software tutorials, screen-capture software like Camtasia or ScreenFlow will record your screen and you don’t even have to be on camera!
Here’s a recap:
The ONE Element Every Video Needs
There are more than five styles of videos that work on YouTube and you don’t have to limit yourself to the options in this article. Find the best fit for your business, theninclude the only essential element every video needs: your Call to Action.
Provide value and communicate a clear and compelling call to action that inspires your viewer to subscribe, purchase, visit your website or share the video they just watched and you’ll see results in no time.
