Research released this week by the Internet Advertising Bureau UK (IAB) shows a significant increase in the top 100 brands optimising their websites for mobile in the past six months.
The second wave of the IAB’s mobile optimisation study reveals that 57% of the top 100 brands now have a mobile optimised site, up from 37%.
This represents a 54% in six months.
The research revealed that the sectors with the most significant percentage increase in mobile marketing over the last six months are FMCG (up 267%), media (up 150%) and tech & telecoms (up 150%). Looking at the sectors with the greatest degree of mobile optimisation, FMCG again comes out on top with 79% of the 14 sites listed being optimised, followed closely by automotive with 73% of the 26 sites listed being optimised.
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