Friday, February 1, 2013

IAB study reveals 54% increase in mobile optimisation amongst top 100 brands


Research released this week by the Internet Advertising Bureau UK (IAB) shows a significant increase in the top 100 brands optimising their websites for mobile in the past six months.


The second wave of the IAB’s mobile optimisation study reveals that 57% of the top 100 brands now have a mobile optimised site, up from 37%. 

This represents a 54% in six months.


The research revealed that the sectors with the most significant percentage increase in mobile marketing over the last six months are FMCG (up 267%), media (up 150%) and tech & telecoms (up 150%). Looking at the sectors with the greatest degree of mobile optimisation,  FMCG again comes out on top with 79% of the 14 sites listed being optimised, followed closely by automotive with 73% of the 26 sites listed being optimised.