My 15 Minutes of Fame: Law of Attraction

Tuesday, February 5, 2013

Be a Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in order to attract others who will really care and ultimately buy.

Have you ever heard something from a brand that felt like they were talking directly to you? It’s probably because the message embodied human qualities – personality, body language, humor – and it felt familiar. It’s these qualities that make up a brand’s fingerprint, which is nearly impossible to replicate by any other brand. When building your own “Brand of Attraction” it’s important that you build your unique fingerprint that makes sense to the essence of the brand (tweetable) – its values, beliefs, and own core body language.

Here are five ways to be a brand of attraction:

1) Get Real: Know who you are as a brand, and exude qualities that fit who you really are at the heart. It sounds so simple, and yet it’s probably the thing I find most companies get wrong. Whether you’re getting it from your customers, or doing the work from within, do the work to discover who your brand is. Pay attention to your fingerprint, it will create shifts along the way.

2) Empower your Team: One of the greatest empowerments just happened in the Super Bowl. Within minutes after the lights went out in the stadium, Oreo launched a Tweet featuring an image of a sole Oreo cookie under a spotlight with the headline “You can still dunk in the dark”. The Oreo brand team and maybe their agency were clearly on standby, ready to quickly take advantage of an opportunity. Their agility to execute a Tweet like that resonated. Oreo’s Twitter following increased by about 8,000, the post garnered nearly 20,000 likes on Facebook, and Oreo went from having 2,000 Instagram followers pre-game to 36,000!. That’s empowerment at it’s best! (Forbes Article)

3) Cherish your Raving Fans: When your brand hits its lows, the only thing that will sustain you through is the brand loyalists, or “raving fans”, that are always there for you. Don’t forget to thank them, even when you’re having a bad day or a low point. You never know which fan just might help you turn things around.

4) Know your Influencers: Too many people try to sell first and influence later. I don’t recommend this.Your influence network is much more likely to stand by you, get real with you, and help you grow if you bring them in and show them the love upfront. Imagine having a handful of people who want to shout from the rooftops simply because they care. Note: the best influencers are the ones you don’t need to ask.

5) Keep everyone in your Brand Orbit: Everyone matters in your brand orbit, as they all enter it at different places. Make sure you maintain the attraction at their entry and exit points, to make it more compelling for them to return. Your prospects, customers and evangelists are in control, and if you can relinquish it to them with confidence – by being confident in the strength of your brand’s fingerprint – you will always be on top of your brand’s growth.

Key Takeaway: Great brands thrive because they’re introspective, adopted by others because of shared values, then consistently fulfill its promise, ultimately creating value. Know your unique fingerprint, and your fans won’t be able to resist your “Brand of Attraction.”

(via)

Saturday, April 7, 2012

Social Media Marketing: Three Mistakes to Avoid in 2012

Social media marketing advice isn't difficult to find, since this type of marketing is so important for today's businesses. Unfortunately, there aren't too many "gurus" who will warn you against what you shouldn't do. Luckily for you, by the time you're done with this article, you will know the three biggest mistakes you should avoid in your social media marketing efforts.

Social Media Marketing Mistake #1: Ignoring Your Followers

Whether you're interacting through a Google Plus account, a Facebook Fan page, or some other social media site interface, you can't just sit around and hope you get noticed.

For that matter, you can't just post and hope you get noticed. Social media marketing is all about interacting with your followers, as well as with others in your niche.

This is simple enough on Facebook or Google Plus. All you need to do is post meaningful updates and be sure and respond to comments and others' feedback.

With Twitter and blogging sites, you'll need to be more proactive about seeking out leaders in your niche, then reposting or responding to their posts.

Social Media Marketing Mistake #2: Disregarding Successful Market Trends

Most of us want to stand out in our markets or niches. But when it comes to social media marketing, it's important to stand out in the right way.

Does everyone in your niche seem to be using the same strategy? There's a good chance that they know something you don’t. Ignoring what is working for others in your niche could be detrimental to your financial health.

Maybe you think posting a daily link to some of your content is spammy. And in some niches, daily self-serving posts certainly will be taken that way which can make you lose readers and followers.

But in some niches, just the opposite is true. Many figures in the Law of Attraction niche post to their Facebook pages on a daily (or sometimes almost-daily) basis.

These are often major players and they have been doing the same thing for quite some time. So if you are in their niche, do yourself a favor and post to your FB fan page wall every day.

Social Media Marketing Mistake #3: Accepting Your Niche's Current Limits

: Social media marketing is complex but essential for business marketing success. Image by smarnad.

While you might be comfortable with your niche’s current limits, if you stay within the accepted limits of your niche, you'll never stand out in the ways you need to. At some point, you'll need to try something new with your social media marketing.

This happens all the time with offline marketing. Everyone in a market, niche, or profession uses the same basic strategies, appeals to similar motives, has similar offers, etc.

If you want to go the extra mile (and make the extra dollars), you'll have to try something new in your social media marketing. But how can you safely know what will work? The answer is to look at different (but related) niches.

If you're selling all-natural supplements, for example, you might do well to look at the yoga niche. If you try three things they're doing in their niche that no one is doing in yours, there's a good chance that at least one of them will work like gangbusters.

You'll blow everybody else out of the water and look like a genius in your niche. More importantly, however, you'll be getting more leads and making more sales with your social media marketing efforts!

Get The Basics of Social Media Marketing Right

Avoiding these three major mistakes in social media marketing will give you a great start when it comes to creating your marketing plan for social media and connecting with your followers. When it comes to your social media marketing plan, you should be making room to connect with followers on a daily basis (if not several times a day!) and researching current trends in your niche and related niches so that you can stay on top of what's working with your target market

(Via)