Research from Localytics shows push messaging drives 88% more app launches from users who opt-in.
- 88% higher engagement on average for push-enabled users.
- Ecommerce apps exhibit the highest push engagement lift at 278%.
- Users who enable push have a retention rate three times higher than those who disable push.
- App abandonment rate for one time app use decreases from 21% to 11% for push-enabled users.
- Push-enabled users show higher retention.
