Importance of Push notifications

Research from Localytics shows push messaging drives 88% more app launches from users who opt-in.

• 88% higher engagement on average for push-enabled users.
• Ecommerce apps exhibit the highest push engagement lift at 278%.
• Users who enable push have a retention rate three times higher than those who disable push.
• App abandonment rate for one time app use decreases from 21% to 11% for push-enabled users.
• Push-enabled users show higher retention.

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