Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about your brand.
Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. One of them is Twitter.
Marketers don't always think about Twitter as a tool to increase newsletter subscribers. Buried within Twitter analytics, there's a way to create a lead generation card.
Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information and pay for an ad campaign. But you that you can run these Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime.
