There’s a useful post over at of cloud-based commerce company Venda, that asks a simple, but very pertinent question, is social commerce worth the investment?
The short answer – according to the post – is a qualified yes, if retailers adopt the right approach and tone.
For the e-consultancy post, social commerce is not about turning social media into a marketplace, but using social media to promote the marketplace/site you’re selling on – essentially through social sharing. Use e-commerce software to sell, and social software to share. Simple, right?
But is that it? Is social commerce really just regular e-commerce with social sharing added in? Well it’s certainly part of it.
