How to Use Social Media to Heat Up Your Search Engine Rankings

To optimize your Social Media sites for SEO, there are a couple of things to consider:

• Get connected. Get out there and make some connections! You don’t go to a networking meeting and face the wall. Making connections through your Social Media sites is the first step in seeing what conversation is taking place.
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• Brand yourself. Make sure your brand’s Social Media profiles have your logo, contact information and links to your website on them. If someone comes to your page and wants to find you, you need to make it really easy for them. Likewise, on your website, add social sharing buttons. Linking your website to your Social Media sites will allow search engines to see the correlation between all of your branded pages.
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• Inform the masses. Having a great content strategy will improve your Social Media presence. Instead of posting about yourself, your company and your products, post information that people are searching for. Social Media sites now have their own search bars, so people are using them to look for answers to their questions. Also, once people share, like or comment on your content, it becomes fresh and influential on Social Media. This sticks out to search engines like Google.
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• Keep it fresh. You don’t have to view your Social Media sites as a scheduled task to do every day or week. It’s meant to be a natural avenue to connect and socialize with others. If someone comments on your pages or posts, respond as if you were have a conversation with that person. Post articles as you find them.  The more personal your posts are, the more naturally people will respond to it. (And then it won’t feel like “work”!)
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• Have a plan. Some people see the value in having a profile on every Social Media site, but that may not be the best option for you. Be sure to consider and strategize about which platforms will be most effective for you. Need help? Our free download – Supercharge Your Social Media Checklist will help you figure it out. But no matter what you do, when it comes to SEO, have a Google+ account. This Social Media platform carries the most weight in Google search results. So – make one!
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As you can see, search engines are onto the power of Social Media. There are other important factors to consider when implementing a SEO strategy, like on-page SEO activities and back linking or off-page tactics.

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Reasons Why Social Media Helps to Improve Your Search Engine Performance

Social networking and media is not a new phenomenon; it has been systematically changing the way we interact for years, giving us more methods of communication between individuals we know and those with like-minded interests. It comes as no surprise, then, that social media can play a key role in expanding a website’s recognition and help permeate social circles where it will be received well. If you have been considering the usage of social media in or for your website but wonder what benefits you will receive, continue reading to find out how this tactic can help increase your visibility.

Search Engines Like Social

Major search engines have been forced to re-adapt their search algorithms to factor in the spread of social content. While not all social networking portals are read by search engines equally, your website most likely will still benefit from such usage as it can help propagate your content in those social circles. By adding ‘Like’ buttons, the ability to re-tweet comments and posts, as well as adding a general social option panel, you can be sure that visitors will be able to share said content without difficulty (Tip: Use Pingler’s Digg Links Checker Tool to see how many links you have on Digg).

More Updates Via Indexing

As mentioned prior, search engine algorithms have been redone to accommodate social media. With this change, search engine spiders will now seek out both static and social content for updates. Having an array of social media options on your website will make sure that search engine spiders and bots regularly frequent your website, giving you the ability to achieve faster indexing after posting a new page or blog. This also impacts the rate at which your content is displayed on search engine result pages (SERPs). This change in social media interaction with search engines makes it vital that you maintain a solid social presence.

Increased Author Ranking

Google has rolled out a feature that allows bloggers and webmasters to associate a website or any blog posts with their Google+ account. Most likely, you already have a Google account and use it for a number of things; why would you not use it for distributing social media? With a verified Google+ profile and strong writing skills, you can gain an automatic bump for all social media content you create and push it to the top of SERPs with this popular social media outlet. This tactic will only work, however, with the Google search system.

Track Social Data Quickly

Using a suite of software such as Google Analytics, you can keep tabs on all social media statistics from one centralized location. While many have paid for services such as these in the past, the revolutionary idea of providing social media data for all is another area that Google has excelled in over the past year or so. You can easily see integrated statistics regarding social media advertising and marketing campaigns alongside all the other vital data you need to know about your site. Being able to use and combine this information into a long-term plan has never been easier!

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