11 Social Media Marketing Facts and Statistics You Need to Know

Twitter recently announced that it has started to add content to users’ timelines, and it will continue. Facebook uses the Edgerank algorithm, which was developed by Facebook to govern what is displayed and how high the display is placed on the News Feed. YouTube continuously plays pre-roll videos before sports clips that you try and watch.

It seems that organic content continues to diminish as the social media titans try to expand their advertising revenue. The late Jim Henson was famously quoted as saying,

“If you can’t beat them. Join them.”

Should social media marketers adhere to the Kermit creator’s words of wisdom and shift focus to the paid advertising side? If your organic content is not being recognized, the answer might be an astounding yes.

The social media marketing facts

Below are 11 fascinating social media marketing facts and statistics, which will blow the mind of all social gurus. Even if you consider yourself the “Cookie Monster” of paid advertising on social, the astounding statistics provided below do not lie in regards to how businesses are flocking to promote their content on social media.

• 1 Million: The number of small or medium sized businesses advertising on Facebook
• 500,000: Total number of Facebook pages promoting posts
• 2.5 Million: Total number of Facebook promoted posts
• 59%: Percentage of Facebook’s revenue that comes from mobile
• 21.7%: Facebook’s share of worldwide mobile internet ad revenue in 2014
• 45%: Percentage of ads in the 2013 Super Bowl that included Twitter hashtags
• 81%: Percentage of Twitter’s advertising revenue that came from mobile
• $200,000: Cost of a 24-Hour Promoted Trend on Twitter
• $5.6 Billion: Gross revenue that YouTube was expected to generate in 2016
• $850 Million: Amount of revenue from video advertisements on YouTube served in the United States
• $100 Million: Estimated about that Samsung spends on Facebook advertising per year, making the creator of the Galaxy phone the largest advertiser on Facebook

Advertising on more established social networks like Facebook, Twitter and YouTube now provide yearly data, which demonstrates the relevancy of promoting content via social media. Whether you are one of the major players like Samsung advertising heavily on Facebook or a smaller company, like an apartment community in Charlotte, the results will speak for themselves.

via

25 Insane Social Media Facts

Despite being a work in progress, social media has certainly come a long way in the past 5 years. In the early days of social media, it was viewed as a fad that was all the rage among teenagers.

Today, teenagers are interacting with their grandparents via social media. Quite an interesting shift in how social media networks are now being perceived by the public.

With essentially everyone signing up to some sort of social media network, it only makes sense that you know as much as possible about social media. How else can your business thrive online without knowing some stats and data? So, just in case you need a little help in managing your social media presence, here are 25 insane facts about social media.

1. Ward Christensen, the co-founder of the CBBS bulletin board was the first bulletin board system (BBS) ever brought online. Christensen, along with partner Randy Suess, began development during a blizzard in Chicago, Illinois, and later established CBBS four weeks later, on February 16, 1978.
2.  There are over 10 million Facebook “apps”.
3.  The fastest growing demographic on Twitter is the 55-64 year age bracket. That’s a growth of 79% since 2012. For Facebook and Google Plus, the 45 to 54 year age bracket at 46% and 56% respectively are the fastest growing demographics.
4. 93% of marketers are using social media. However, only 9% of marketing companies have full-time bloggers.
5. Food is the top category on Pinterest making up 57% of discussions.
6. 23% of Facebook users check their account at least 5 times a day.
7.  4.2 billion people access social media sites via mobile devices with 189 million Facebook users being ‘mobile only’.
8. 60% of Google+ users login at least once a day.
9.  Despite privacy concerns, only 25% of Facebook users utilize privacy settings.
10. According to this study, mothers with children under the age of 5 are the most active on social media.
11. Despite having a lower percentage of users than Facebook, Twitter, Google + and Pinterest, 2 new members join LinkedIn every second.
12. 80% of all Pinterest pins are actually repins.
13. Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets.
14.  The +1 button is hit at least 5 billion times per day.
15. LinkedIn has over 3 million company pages with over 1 billion endorsements.
16. There are 684,478 pieces of content shared on Facebook; 3,600 new photos on Instagram; 2,083 check-ins on Foursquare during every minute of every day.
17. People are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network. And, that’s excluding mobile devices.
18. After being inspired by Flickr and the five-character length of American SMS short codes, the original name for Twitter was twttr. Other options were Twitch, Smssy and the not-creppy-at-all Friendstalker.
19. 91% of mobile Internet access is for social activities with 73% of smartphone owners accessing social networks through apps at least once per day.
20. Instagram has already had more than 16 billion photos uploaded since debuting in 2010. 5 million photos are uploaded daily.
21. If social media companies were countries: Followed by China, Facebook  would be the world’s most populous country with over 1.1 billion users. Google Plus (693 million active users) would be third and Twitter (554 million users) would be fourth. That’s ahead both India and the U.S.
22. YouTube has over 1 billion unique visitors per month and reaches the coveted 18-34 year old demographic more than any cable network.
23. The male vs. female ratio of social media users is as follows: Facebook – 60% female/40% male; Twitter – 60% female/40% male; Pinterest – 79% female/21% male; Google Plus – 29% female/71% male; LinkedIn – 55% female/45% male.
24. Around 46% of web users will look towards social media when making a purchase.
25. How popular is social media? It’s the most popular activity online. Yep. It’s even more popular than porn.

We also thought this infographic had some useful facts (note: we are not affiliated with its creators):

via

Amazing Social Media Statistics From Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Would you like to become a social media marketer? You know, so you can actually use Twitter and Facebook – proactively – at work?

Sure you would. But you have to memorise a few key stats, first. For example, did you know that the U.S. is the top country on Twitter, and that 34 percent of marketers have generated leads using the micro-blogging social network?

You’ll need to know that Pinterest reached 10 million U.S. monthly visitors faster than any other independent site in history, that almost half (48 percent) of Fortune Global 100 companies are on Google+ and that 85 percent of SMBs with a dedicated social media platform reported an increase in their overall market exposure.

This infographic takes a closer look at some key facts and figures from the world of social media.

via

6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

via

8 Shocking Social Media Facts

So you got social media marketing down and have become on-line famous as of late. You now have tens of thousands of Facebook friends, Twitter followers, Google+ people who circled you, and other subscribers to your news feed in other social media sites.

However, you should already know that these social media sites are constantly on the update and so you should be as well. You should know the trends and downfalls of these types of websites in order to follow what’s hot and leave the not.

In an article located at businessgrow.com, the authors stated a number of facts pertaining to the latest trends regarding social media presence. So if your just an ordinary person that just wants to be Internet famous or a business person that needs more sales leads, then continue on reading.

1. 7% of Americans still do not know the existence of Facebook
   Today, it is a no brainer that everybody is on Facebook. However, there is still quite a number of people, especially those living in the USA, that still do not know what Facebook is. So even if you are really famous in this social media giant of a website, there are still 7 out of 100 Americans that do not know about it.
2. 80% of Americans between the age of 18-24 are on Facebook
   If you want to target this age group in Facebook alone then you’re in luck! In the article, they have shown a graph wherein they recorded the ages of users in Facebook and compiled them where they have shown that a huge 80% of Americans are on Facebook. Do not worry if you want to target another age group. Although not as much, you can still target other age groups but the number of Americans won’t be as high as those that are in the age of 18-24.
3. Facebook acquires new users every second for the past 3 years
   If you think Facebook couldn’t grow anymore then you are wrong. During the past 3 years, the social media website has garnered at an average of 3,805 users per hour. If you do the math, that can equate to an average of 1 user per second; and that’s recorded on the USA alone.
4. It is seen that around 74M Americans are passive-aggressive on-line
   Now that you have a strong on-line presence, ever wondered why you’re still not getting more likes from your posts? Or more retweets for your tweets? Or more shares and +1′s? That’s alright; the authors of the article at businessgrow.com has stated that a very large number of Americans are passive-aggressive; 74 million in fact. This means that if they see an update or some valuable piece of information, they might be interested, but they won’t do anything about it yet.
5. 34% of social media users are lurkers
   Lurkers are what you call people who have an account at a site but don’t do anything. They don’t post a status, they don’t tweet; you get the general idea. They’re just there to look at stuff, nothing more.
6. Foursquare is still lagging behind other social media sites
   The site that was launched last 2009 is still not on par with other social media giants like Facebook and Twitter. At a recorded 20 million users (accdg. to Wikipedia), it may be a sleeping giant waiting to be awaken. What do you think?
7. Businesses are now getting into social media marketing
   With the rise of these sites (and the latest Google Penguin update), more and more businesses are getting into social media marketing. Businesspeople know these sites are flocking with people. So if they’re a into healthcare or a chain of telemarketing companies, they can (and should) build an on-line presence to get their products and/or services across millions to even tens of millions of people; and that’s from the United States alone.
8. Content marketing is the real deal
   Need a good on-line presence? Make quality content. Internet people subscribe to other users that give them quality content.
   
   
   via