Amazing Social Media Statistics From Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Would you like to become a social media marketer? You know, so you can actually use Twitter and Facebook – proactively – at work?

Sure you would. But you have to memorise a few key stats, first. For example, did you know that the U.S. is the top country on Twitter, and that 34 percent of marketers have generated leads using the micro-blogging social network?

You’ll need to know that Pinterest reached 10 million U.S. monthly visitors faster than any other independent site in history, that almost half (48 percent) of Fortune Global 100 companies are on Google+ and that 85 percent of SMBs with a dedicated social media platform reported an increase in their overall market exposure.

This infographic takes a closer look at some key facts and figures from the world of social media.

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6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

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Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC]

Who is the average Twitter user?

According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.

Similar metrics are seen on Facebook and Instagram, while a Pinterest user is more likely to be a white female in a rural area. Indeed, women dominate social media across all the major platforms, with strong representation on Facebook and Instagram, too.

Using data compiled from the Pew Research Center’s recent social media survey, Docstoc have produced this infographic, which takes a closer look at the key demographics who using social media.

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How Are We Using Social Media? [INFOGRAPHIC]

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in the infographic below.

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