Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC]

Who is the average Twitter user?

According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.

Similar metrics are seen on Facebook and Instagram, while a Pinterest user is more likely to be a white female in a rural area. Indeed, women dominate social media across all the major platforms, with strong representation on Facebook and Instagram, too.

Using data compiled from the Pew Research Center’s recent social media survey, Docstoc have produced this infographic, which takes a closer look at the key demographics who using social media.

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How Are We Using Social Media? [INFOGRAPHIC]

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in the infographic below.

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The Women Of Social Media [INFOGRAPHIC]

Social media has always skewed favourably towards female users. Indeed, a recent study from the Pew Research Center discovered that female usage of social media sites well exceeds that of men. Moreover, women are typically more active on these channels, too.

So what does this mean for marketers?

Weber Shandwick partnered with KRC Research in their Digital Women Influencers survey, which polled 2,000 North American women about their social media usage habits in order to identify behavioural patterns and influencers.

Some key takeaways from the report are highlighted below:

• 86 percent of U.S. women had at least one social media account, with 2.2 accounts on average
• These women spend an average of 12 hours each week (two hours per day) using social media
• Women of social media are more influential than women in general
• The different social networks cater to different types of women – for example, Twitter skews towards younger females, Pinterest female users are most likely to have children and female Instagram users are most likely to reside in the Northeast of America

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