Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Eight in ten digital markets say that social sharing – adding Twitter, Facebook, Pinterest and other social networking icons to their product pages – is somewhat or very effective for increasing conversions from consumers, reports eMarketer, citing data from Adobe.

37 percent of marketers rated social sharing buttons as very effective, with a further 46 percent claiming they were somewhat effective. Live chat/instant messaging, user-created collections and user-generated content also rated highly in the survey.

Conversely, brand social media is deemed less effective than retailer social media by consumers, with both finishing behind deal and product review sites for purchase influence, reports Ryan Partnership.

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Amazing Social Media Statistics From Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Would you like to become a social media marketer? You know, so you can actually use Twitter and Facebook – proactively – at work?

Sure you would. But you have to memorise a few key stats, first. For example, did you know that the U.S. is the top country on Twitter, and that 34 percent of marketers have generated leads using the micro-blogging social network?

You’ll need to know that Pinterest reached 10 million U.S. monthly visitors faster than any other independent site in history, that almost half (48 percent) of Fortune Global 100 companies are on Google+ and that 85 percent of SMBs with a dedicated social media platform reported an increase in their overall market exposure.

This infographic takes a closer look at some key facts and figures from the world of social media.

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Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC]

Who is the average Twitter user?

According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.

Similar metrics are seen on Facebook and Instagram, while a Pinterest user is more likely to be a white female in a rural area. Indeed, women dominate social media across all the major platforms, with strong representation on Facebook and Instagram, too.

Using data compiled from the Pew Research Center’s recent social media survey, Docstoc have produced this infographic, which takes a closer look at the key demographics who using social media.

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How Are We Using Social Media? [INFOGRAPHIC]

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in the infographic below.

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One Third Of Social Media Users Unfollowed A Brand Because They Made Too Many Updates [STUDY]

For brands hoping to build a large, relevant audience on social media platforms such as Twitter and Facebook, providing innovative content whilst maintaining the delicate balancing act between marketing and engaging, and, at all times, striving to appeal to your latest fans and, vitally, most loyal customers, can be difficult.

Fortunately, it’s a marathon, not a sprint, and if you put in the work good things will happen. Which is why few things are as frustrating as losing followers and fans – especially en masse.

Where did you go wrong?

According to a new study, the number one reason why a user ends a connection with a brand on social media is that the company made too many updates. One third (33 percent) of respondents rating this as the worst offence, ahead of a brand’s values or content differing from the user’s original perception (22 percent) and seeing no value in staying connected (19 percent).

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