Social Media Showdown: Pinterest VS Twitter VS Facebook [INFOGRAPHIC]

Pinterest showed serious legs in 2013, emerging as a major contender for social media eyeballs, particularly in the retail space – studies have shown that Pinterest now commands upwards of 41 percent of e-commerce traffic from social networking sites, and the average Pinterest user has a household income of more than $100,000 per annum.

And with 70 million users worldwide, Pinterest is more than demanding our attention, both as advocates of the platform, and marketers looking to benefit from its growing position.

But how does the network match up against its rivals, namely Twitter and Facebook? Check the visual from Omnicore below, which proposes 30 reasons why Pinterest will rule social media in 2014.

(Source: Omnicore.)

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How Do Brands Budget For Social Media? [INFOGRAPHIC]

How do brands staff and budget for social media?

New research from Wildfire reveals that close to half (45 percent) of companies with $1 billion or more of revenue have 50+ social employees, and two-thirds (65.5 percent) of these firms use a combination of outside agencies and in-house staff for social initiatives, compared to about half of all companies.

67.6 percent say that they plan to increase their social spend in 2014, with 45 percent already spending more than 5 percent of their marketing budget on social media. Watch for that number to climb fast in years to come.

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Facebook, Twitter, Instagram, Pinterest, Vine – How To Create Perfect Social Media Posts [INFOGRAPHIC]

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,” wrote acclaimed French writer Antoine de Saint-Exupéry and, in many ways, he could have been taking about social media, albeit close to a century before its existence.

You see, the perfect post on a platform like Twitter is often as much about what you leave out as what you say. Not only because of the hard and fast 140 character limit, but also because of the desire for efficiency and clarity of prose. And when you consider that each of your posts will also need a clear call to action, excellent punctuation, sufficient retweet space and a shortened URL, the area reserved for yourmessage – that is, what you’re actually trying to say – has to be very concise indeed. Which means it has to be perfect. Every single time.

In June we looked at an excellent resource from My Clever Agency which provided clear tips on how to write perfect posts for social media. Good news: they’ve updated their visual, which now covers Facebook, Twitter, Pinterest and Google+, alongside newcomers Instagram and Vine.

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Amazing Social Media Statistics From Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Would you like to become a social media marketer? You know, so you can actually use Twitter and Facebook – proactively – at work?

Sure you would. But you have to memorise a few key stats, first. For example, did you know that the U.S. is the top country on Twitter, and that 34 percent of marketers have generated leads using the micro-blogging social network?

You’ll need to know that Pinterest reached 10 million U.S. monthly visitors faster than any other independent site in history, that almost half (48 percent) of Fortune Global 100 companies are on Google+ and that 85 percent of SMBs with a dedicated social media platform reported an increase in their overall market exposure.

This infographic takes a closer look at some key facts and figures from the world of social media.

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Mass Marketing vs One-to-One Personalization [INFOGRAPHIC]

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6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

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Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC]

Who is the average Twitter user?

According to the latest social research, it’s an 18-29 year old minority woman who lives in an urban area. Overall, 16 percent of online Americans use Twitter, with the micro-blogging social network scoring favourably with women, Hispanics and African-American users.

Similar metrics are seen on Facebook and Instagram, while a Pinterest user is more likely to be a white female in a rural area. Indeed, women dominate social media across all the major platforms, with strong representation on Facebook and Instagram, too.

Using data compiled from the Pew Research Center’s recent social media survey, Docstoc have produced this infographic, which takes a closer look at the key demographics who using social media.

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How Are We Using Social Media? [INFOGRAPHIC]

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in the infographic below.

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy.

For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.

The infographic below presents an 8-step strategy for successful social media marketing.

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The Women Of Social Media [INFOGRAPHIC]

Social media has always skewed favourably towards female users. Indeed, a recent study from the Pew Research Center discovered that female usage of social media sites well exceeds that of men. Moreover, women are typically more active on these channels, too.

So what does this mean for marketers?

Weber Shandwick partnered with KRC Research in their Digital Women Influencers survey, which polled 2,000 North American women about their social media usage habits in order to identify behavioural patterns and influencers.

Some key takeaways from the report are highlighted below:

• 86 percent of U.S. women had at least one social media account, with 2.2 accounts on average
• These women spend an average of 12 hours each week (two hours per day) using social media
• Women of social media are more influential than women in general
• The different social networks cater to different types of women – for example, Twitter skews towards younger females, Pinterest female users are most likely to have children and female Instagram users are most likely to reside in the Northeast of America

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The Top 20 Food Brands In Social Media [INFOGRAPHIC]

Something that social media users like to do in their millions is talk about food.

Indeed, sharing tweets, status updates, photos and videos about what we are eating on our favourite social networks is now so common that it’s become something of a stereotype. And while these kinds of updates might niggle some, for food brands, assuming the content is positive, this is all fantastic word-of-mouth marketing.

So which of these brands are maximising this opportunity? Which food companies are engaging with fans, driving the conversation and leveraging these social media tools to the hilt? Check the infographic below for your top 20.

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13 Social Media Marketing Trends For 2013 [INFOGRAPHIC]

How will social media marketing evolve in 2013? What about the platforms themselves?

Perhaps Twitter will further position itself into becoming the newsroom of the future. Will Facebook shift its focus from paid ads to paid content, and make that long-awaited move into search? Possibly Pinterest will prove it has the legs to become the key player in social shopping. Or maybe, just maybe, somebody will have good things to say about Google+ (who doesn’t actually work at Google).

This infographic takes a closer look at how social media marketing will take flight in 2013, identifying 13 key trends that are ready to take off.

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Facebook, Twitter, Instagram, Pinterest – Is Social Media Turning Us Into Zombies? [INFOGRAPHIC]

Is social media turning us into zombies?

Perhaps. Certainly, some Facebook users can’t stop posting endless photos of their children, or are constantly checking in to any and everywhere that they go. It’s fair to say that there are people on Twitter who feel the need to share every single thought that enters their brains. And I think we all know one or two folks who love to document every event in their lives, no matter how (in)significant, with an Instagram-filtered photograph that is then eagerly submitted to their Pinterest board.

The benefits of social media are numerous and well documented, but, as in most of the good things in life, balance and moderation are not only recommended, but positively critical to long-term enjoyment and results. Moreover, if you’re writing tweets, making status updates and taking photographs of everything that happens in your life, are you really experiencing any of it at all?

This infographic from Confused.com takes a closer look at the impending social media zombie apocalypse.

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The Social Media Marketing Industry [INFOGRAPHIC]

In less than a decade, social media has revolutionised the way that products and services are promoted online, with brands and marketers looking to capitalise on these tools with innovative campaigns that engage and delight existing and prospective customers.

The road hasn’t always been smooth – marketers are still struggling to accurately measure social media ROI, certainly when using traditional methods – but increases in business exposure and website traffic, better marketplace insights and improved lead generation have ensured that building a strong presence on channels such as Twitter and Facebook has become priority number one for companies worldwide.

This stat-rich infographic from Go-Globe.com takes a closer look at the social media marketing industry.

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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming.

This is especially true for marketing. Where do you begin?

Thankfully, help is at hand, courtesy of this infographic from The Whole Brain Group, which provides a handy, printable, social media checklist for businesses. While the tips and recommendations here are not hard and fast – few things are in the very art-meets-science world of social marketing – it’s a good place to start for companies of all sizes who have heard great things about social networking but don’t know where to start.

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Marketing 101 – Social Media vs Traditional Media [INFOGRAPHIC]

Social media has rapidly integrated itself into our everyday lives, both personal and professional, and it’s perhaps had no greater impact than on the world of marketing, with consumers and brands seeing enormous benefits and changes.

But how does social media compare to traditional marketing? What are the pros and cons of each?

The advantages of social media marketing are numerous.

1. It’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction of the cost using social media than you can through television, billboards or even email
2. Social media is the only marketing platform that allows you to engage and interact with your consumers – it’s a two-way relationship, which can be hugely lucrative for brands
3. The results are measurable, and marketers can take immediate action to spot trends and re-align campaigns

It’s not all gravy, though. Social media campaigns can be time consuming and the impact can disseminate very quickly, whereas traditional marketing campaigns, certainly in television, can produce short term results that have greater tangibility.

This infographic from Kuhcoon.com takes a closer look at social media vs traditional marketing.

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